Get In Touch
541 Melville Ave, Palo Alto, CA 94301,
ask@ohio.clbthemes.com
Ph: +1.831.705.5448
Work Inquiries
work@ohio.clbthemes.com
Ph: +1.831.306.6725

Featured

+ view projects Details

Shining the spotlight on human expertise.

Featured, formerly Terkel, is a Q&A platform that uses generative AI to scale the reach of human expertise. Subject matter experts simply answer questions, and Featured magically gets them placed in some of the most popular online publications.

After a second seed round of funding, Terkel was ready to evolve its homegrown identity, but in our exploration, we found that a name change was also in order. Together, we embarked on a remarkable journey to unlock the world’s knowledge, starting with creating a verbal and visual language that empowered the company with the clarity and consistency needed to continue its rapid growth trajectory with confidence. 

PROJECT SCOPE 

Naming
Identity
Messaging
Web Design

Our approach

The former Terkel name had a strong story, and it sparked curiosity. Unfortunately, it also caused a lot of confusion and conflict. The change to Featured was part of the strategy to instantly clarify the brand’s primary benefit.

We felt a sense of importance to keep the brand language straightforward yet still relatable to the needs of our diverse audiences, consisting of thought leaders, publishers, and investors. This led us to a tone of voice called “Delightfully Direct.”

The logo

Featured is a place for experts to share their words of wisdom, and for publishers to get quality ready-to-publish content.  The Quote & Cursor brand mark gives users a sense of familiarity by incorporating symbols found in their day-to-day tools.

To ensure this mark was versatile enough to work alongside any publisher’s brand, we paired it with a custom editorial-inspired wordmark.

64c09e237e8881a747418661_Featured_20brand_20photography
64c09e0f8519be7a7bcc4ebf_Featured_20phoenix_20branding_20agency

Visual identity system

Recognizing the pivotal role of human insight in today’s tech-driven era, we crafted an identity puts the emphasis on the true magic of Featured – the passionate people fueling the platform’s success.

Party in the front. Party in the back.

When it comes to SaaS technology, there’s nothing that breaks a user’s trust faster than a backend that doesn’t live up to the hype of the branding.

In order to maintain brand continuity, and ensure a seamless customer experience, we designed a complete UI design system which we used for Featured’s new website as well as their back-end user dashboard.

64c126a7a67c2c1e0eb48fde_Featured_20UI_20design
64c1295029addd1a9a0b9c47_Featured_20Photography_20style

Instant ROI on branding

Within hours of a soft launch, the social sphere was flooded with fan feedback. All unsolicited and 100% positive. That’s cause for celebration!

This website stores cookies on your computer. Cookie Policy